STRATEGI KEPALA MADRASAH IBTIDAIYAH AL BALADUN AMIN NW BOYOTAN ASLI DALAM MENARIK MINAT PESERTA DIDIK BARU

Abstract

This research aims to identify and analyze the strategies implemented by the Head of Madrasah Ibtidaiyah Al Baladun Amin NW Boyotan Asli in attracting the interest of new students. The research uses a qualitative approach with a case study method. Data was obtained through in-depth interviews, observation and documentation. The results of the research show that the main strategy implemented by the Head of Madrasah Ibtidaiyah Al Baladun Amin NW Boyotan Asli includes various aspects that support each other, from improving the quality of education to using social media as a promotional tool, creating superior programs such as increasing extracurricular activities such as diniyah, recitations, permauka, and imtaq. Improving the quality of education services, and improving the quality of teachers in providing learning. This approach not only succeeded in increasing the interest of new students but also strengthened the positive image of the madrasah in the eyes of the community. Implementation of this strategy can become a model for other madrasas facing similar challenges. The supporting factors for the madrasa head's strategy at Al Baladun Amin are adequate, such as classroom buildings, learning facilities such as books and extracurricular facilities such as sports fields which are also well maintained. the condition of supporting facilities such as canteens and toilets are also in good condition. Meanwhile, the first inhibiting factor is that the condition of the madrasah is still damaged and requires repairs and renovations, making the learning environment less comfortable.